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Frequently asked questions

Who are my clients?

  • Entrepreneurs who are under pressure to grow personally and professionally together with their business
  • They have a strong desire to grow, be responsible for the results, and most importantly, have the willingness to face challenges
  • They have a clear idea of the desired outcomes
  • They care about making the world a better place

"Evgeny truly is one of a kind - an attentive listener, a thoughtful person and a trusting, well-considered leader. Evgeny taught me a lot about building a scalable business with a heart, which prioritised a trust-based, innovative culture."
Elspeth Coates-Gibson, Head of Client Services at Appointedd

Can I do a complimentary session first?

The first step of the coaching engagement is a free 90-minute discovery call that will give us an opportunity to meet each other and talk about your expectations and experience as well as my background and coaching philosophy.

Choosing a coach is a big commitment, so it’s worth speaking to a few coaches (most will offer a free sample session) to determine who’s the right person for you. Even then, I would encourage you to take a few days to reflect before committing to working with a specific coach.

I will follow up the discovery session with my reflections on what I learned from you and a suggested way forward if I believe I’m the right coach for you. If I don’t think there’s a good fit between us, I will explain it and recommend other coaches or approaches that might be helpful.


What happens in a coaching session?

Every session starts with a quick check-in: how are you right now? It’s an opportunity to arrive mentally, pause, and pay attention to our mind, body, and spirit before going any deeper.

In the first session, we’ll talk about the goals for the overall engagement. This is the “big agenda” that will guide our work. At the start of every session, we’ll also define the “small agenda” for the current session and discuss how it links to the big agenda. It'll also be an opportunity to revisit the big agenda if needed.

At the end of each session, we’ll discuss what you learned and what steps you will be taking as the result if any. It will also be an opportunity to refer to the small agenda set at the beginning of the session and discuss how the session went.


What is the technology used?

I only coach remotely. I often use Zoom but will work with any platform you prefer (Zoom, Teams, Hangouts etc.). I often keep in touch with clients using phone, email, WhatsApp and Telegram in between sessions, often using voice notes, but I’ll work around your platforms of choice.


How do I engage with my clients?

There are two ways to work with me. One option is to work on a retained basis, meeting every other week for a 90 minutes coaching session (or a similar cadence). I’m also there to support you in between the sessions to have a call before or after a big meeting, check-in on the progress of the goals you committed to or discuss a specific challenge you may face.

Another option is to meet only for coaching sessions with limited engagement in between. I’ll share my notes after a coaching session and we’ll pick up where we left off next time we meet. This way of working may also be appropriate if there’s a need to focus on a clearly defined short-term challenge. Either option can work well depending on your situation and preferences.

I ask for a 3-month commitment before judging progress as real change takes time. However, if you feel that the process is not working for you for any reason, I will refund all sessions that haven't been taken.


How much does the coaching cost?

If we’re working on a retained basis, I quote around £1,000/month in most cases, assuming one 90 minute coaching session every two weeks with ongoing support in between. The exact quote will depend mainly on the frequency of sessions we agree.

If we’re scheduling coaching sessions without ongoing support, I will charge £200/hour of face to face time.

I also commit to working with at least two clients on a pro bono basis at any given time. This is my way of giving back and supporting those startup leaders who may not be able to afford coaching yet. If this is relevant to you, please reach out.


How can anyone prepare for a coaching session?

Preparation makes all the difference in coaching. If you prepare well, you’ll get far more out of your time and money than if you just show up.

  • Take a few moments to reflect on what we discussed in the previous session based on the notes I sent you (or that you might have taken).
  • Think about what happened since that session. What was different? What was the same? What did you learn? What does it mean?
  • Think about what you would like to get out of the session today, the “small agenda”.
  • Try not to have back to back meetings before a coaching session.
  • Make sure you’ve got a comfortable private space where you won’t be interrupted and that your internet connection is fast and reliable.

"Evgeny's ability to keenly intuit while being logical, methodical and thorough makes him an exceptional leader. The care and integrity he embodies makes him an exceptional human. Working with Evgeny has been one on the great privileges of my career and life."
Dana Svoboda, Chief Joy Officer at Makers

How is coaching different from therapy, advisory, consulting or mentoring?

Coaching is focused on the present and the future: what’s happening now and what will be different going forward. Therapy is focused largely on healing what happened in the past. If I believe that you would be better served by a therapist, I will say so. Often, entrepreneurs work with both coaches and therapists in parallel.

Coaches ask open-ended questions without an attachment to the outcome. Advisors tell their clients what to do. Coaches support their clients in achieving their goals, but they are not accountable for delivering them, whereas consultants are accountable for the work they promised to deliver.

Coaches focus on helping their clients grow by reflecting on what we see, asking open-ended, honest questions, and holding them accountable. In contrast, mentors guide their mentees by sharing their expertise and experience.


How do we build a coaching relationship?

The more you tell me what works best for you, the easier it will be to build a strong coaching relationship. I will ask you for feedback on regular occasions and be grateful for any and all feedback offered: face to face, over email, or in any other way.

On my side, I will also be sharing what I’m observing about our coaching relationship so that it never stops evolving.


"Evgeny is an incredibly thoughtful leader with a deep sense of care for everyone around him. I learnt a considerable amount from his leadership style, not being afraid to confront difficult thoughts or situations and yet handling them from a place of trust and not fear."
Ruben Kostucki, CCO at Mumsnet and a Scale Coach at Scalewise

How does the coaching relationship end?

No coaching relationship is meant to last forever. One of my jobs as a coach is to make myself redundant by helping you grow as a CEO, achieve your goals, learn new skills or transform yourself.

In the beginning, we’ll discuss our “big agenda”, the desired outcomes for coaching, and agree on the length of the initial engagement. Often it’s six sessions over 3 months but can be longer or shorter.

At the end of the process, we’ll discuss how it went, what goals were achieved and what was learned, and decide if we want to agree to a new agenda and a new engagement. I believe it’s healthy to agree in advance when we’ll stop and recommit to the coaching relationship.